Our People

We are a team of enthusiasts that love the profession and the art of selling. Our constant passion is to inspire and train others to step up to the next level of sales performance – whether they are a reluctant technician that has to sell or a high performing sales professional that loves the challenge.

Bill James

Senior Partner

Bill James, a seasoned sales professional who was a national sales manager at just age 26 and has over 35 years of experience beating sales targets, training sales and being in the field achieving spectacular results.

His ability to align reluctant sales people with the role they have to play in sales has allowed him to create sales success among those that don’t like selling…but have to anyway. Those that are technically excellent but to whom the idea of having to make sales was never been a comfortable option.

Bill has the ability to create just the right words at the right time and Build trusted relationships with potential clients in minutes. The integrity based sales processes used revolves around the person selling being real to who they are while also being what the client is looking for. Ideas are simple to understand and implement AND your team will be willing to try them.

By aligning the sales with who they are Bill achieves significant increases in activity and gets the results that organisations have long looked for.

And yet it was only part of the solution. Something was missing…

Bill James

Sharn Piper


Sharn Piper has successfully led numerous sales teams, built multiple successful businesses and understands how to create a sales process that is robust, repeatable and produces consistent results when applied in a consistent way.

His ability to cut through to the core of the problem and see the solution coupled with his talent for sales training and coaching sees him regularly boosting the results of high performing teams, taking them to a whole new level.

With a passion for helping people reach their goals, he quickly spots the stumbling block and puts a process into place that allows fast progress and quick results.
Even with this success under his belt Sharn realised that there was a bigger picture that needed to be created…

The sum total is so much greater than the parts

This occurred when the seasoned experience and ability to reach people at such a deep level of Bill connected with the deep understanding of sales and ability to create effective systems that Sharn possessed, met.

Instantly they knew that by using the synergy that naturally existed in their talents they could produce a complete sales process based on the integrity of the real salesperson that would cater to technically capable but reluctant sales professionals right through to high performing teams.

Attain is the answer you have been looking for to overcome your sales obstacles to hit and exceed the targets that you need to propel your business to the next level.

The story doesn’t end there, to make it happen we have a team of experts who are dedicated to ensuring our clients are taken care of:

Daniel Baird

Business Development Manager

A highly-driven, dynamic and versatile sales professional with a proven record of channel development and sales success in various industries, including finance, retail, health, and transport.

A natural people person, Daniel’s idea of higher education involves learning from and motivating others in the professional field.

Daniel is skilled at building trust and lasting client relationships, developing creative sales pitches, and helping companies of all sizes and from all around the world dramatically grow their business and increase profitability.

Gary Lin

Associate Sales Trainer – Chinese specialist

Gary is an entrepreneur, property investor and developer, and property coach. Gary’s passion is in helping people succeed in property, and empower them to get out of the rat race.

Since 2010, Gary built a personal property portfolio worth $10 million dollars. This has allowed Gary to leave behind his civil engineering career, and focus on his passion to help others on their journeys to get out of their own rat race.

In the past two years Gary has helped 26 clients, purchase 41 properties worth more than $30 million dollars, and helped his clients earn over $7.6 million in value gained. The record value gain on a single property deal stands at $1.4 million.

With help of Sharn and Attain, Gary has been able to communicate to his prospects more clearly and effectively. This allows Gary to build rapport, and win clients trust to get them on board a lot easier and quicker.

With over 50% increase in sales conversion in the first 3 months, Gary has been able to focus on his niche clientele, work less, and get paid more!

Gary is so passionate about helping others in financial freedom and sales, now he is also part of Attain as an Associated Sales Trainer.

Charles Kelly – MBA

Managing Director

Charles Kelly’s background in sales has always been focused around providing innovative solutions that solve problems and help businesses succeed.

Starting his career as a door-to-door salesperson, Charles went on to roles as varied as Salesperson, Sales Manager, South Island & Pacific Island Account Manager for a Fortune 500 company, Major Account Manager in the UK, and National Business Development Manager for a $100m+ NZ company.

With an MBA and two successful past businesses under his belt, Charles is now bringing his solutions-focused approach to Attain NZ.

We can deliver training in house, via public courses, one-on-one or as a short workshop.

Training is tailored to each companies and persons individual needs.

Here is what our clients say...

"Sharn has transformed our business! BIG statement right? To say we are loyal raving fans is a testament to the service and training we received. Brandstorm invested in training with Sharn and being a small business investing in any training is a big decision, BUT, it has been one of the best investment for our business to date. I personally have been through a few courses in my professional career, and have found this training superior to anything to date because of not only the training and insights but the implementation. As an example, the first sale after our initial time with Sharn we increase the value of that sale by 25% ($1200) through simply identifying the value of our service to our new client. We are excited about our sales growth and passionately refer Sharn at any opportunity."

- Anthony Simons, Director, Brandstorm

"I have been through many other Sales training programs and I must say that Attain tailored their approach to be specific to my business.

Everything was well thought out and Sharn's passion to see other businesses succeed with the program really shows in the training. Everything was well thought out.

Even down to the candidates I did the training with. It was disclosed at the end of the course that we were carefully selected as we would be able to compliment each other in terms of referrals.

I liked that some thought was put into this. This exemplifies the rest of the course material and exercises. A well thought out program that I would recommend to others to complete."

- William Cheong, Director, Rede

“I gained a lot of confidence in myself and my approach to clients. My questions are more direct and I am uncovering needs in a much more structured approach. I am now spending 45 minutes where it used to be an hour and a half and I just do not seem to strike the usual objections or ‘hard to handle’ moments. I have done three ‘go ahead’ deals in the last month worth $50,000 that I attribute to the skills I learned during my day with Bill.”

- Simon Tansley, Designer, Mastercraft Kitchens

Sharn's professional and process driven approach to sales has been a game changer. I would recommend Sharn to anyone looking at improving their sales strategy and growing their business.

- Mat Harvie, Investment Sales - Property Managers Group

I recently attended the sales training course facilitated by Sharn Piper.

I found the course itself informative and it provided a process to apply for new business prospecting and referral strategies.

I finished the course both motivated and armed with tactics I can implement quickly to both improve the volume of new business opportunities and the overall quality of customer and opportunity.

My own strategy and the strategies proposed by Attain were quite aligned, however Sharn was able to provide tactics and processes to support the strategy and achieve success more effectively.

The course was made all the more meaningful due to Sharn's input, perspective and passion.

I feel that he genuinely cares about my business and wants it to succeed. His experience and the way he conducts his own business reflects the course itself. In other words, he "Walks the talk" as opposed to other trainers and facilitators I have come across.

I recommend Sharn

- Bharat Mehta, Director, Mehta Financial Services

Our franchisees are very competent technically but, like so many other technical people, they are less confident in finding new business. You gave them all the tools they needed in a way that made them believe that they could action them easily and make them work. Even the ones with "you can't help me" and "you had to be there" attitudes were drawn in. Your humour held them for a mammoth session and you had their attention right to the end… We are looking at ways of having you back to continue the good work you have started.

- David Dovey

I recently completed the high performance training course with Sales Impact. Sharn and the team have done a great job putting together a training course that is easy to understand and implement for those wanting to excel in the sales role. As a manager of a busy sales team, I was pleased to be provided with additional training tools that I could use and modify as my own.

As sales people we never stop learning, I've modified our new business development process and already reaping the rewards with success in recent new client presentations.

- Peter Lloyd

I was a little sceptical going into a full 2 days intensive sales training course, as I have sat through many other courses previously that have let me down.

However I’m extremely thankful to say that we were all blown away by Sharn’s enthusiastic approach, he really had us captivated from start to finish. The training and subsequent ongoing support, have completely changed our companies outlook in so many ways.

I would highly recommend the training to anyone looking to up-skill themselves, their team & most importantly increase sales & profit margins!

- Russell Hogg

I continue to be impressed with Sharn's positive enthusiastic energy and outlook in assisting businesses with their sales processes whenever our paths cross. I have also attended a Sales Systems Development course with Sales Impact NZ in Auckland with Sharn which I found very rewarding and it has definitely helped us to win more business sales. I wish I knew about this years ago!

- Steve Danko

I attended Sharn' Sales training and it has revolutionised how I approach new business opportunities. I have much more planned and intentional approach now. The 2 day intensive course is has s a lot of content to digest, however it is very practical and I have found Sharn's ongoing support invaluable. Sharn is a consummate professional.

- Frances Carlisle


8 Commerce Street, Auckland Central, Auckland 1010, New Zealand

09 366 1665